Cross MediaWorks announced IndieShop, a new TV, lifestyle, entertainment and shopping network premiered nationally 6/14. In a blend of “t-commerce” and “e-commerce,” the network features independent designers and small manufacturers sharing their stories while showcasing unique, limited-edition products, which can then be purchased through a corresponding online boutique at IndieShop.com.
At launch, IndieShop is airing as a direct response program several times per day on more than 150 channels nationwide. Content can also be viewed on IndieShop.com and YouTube, and the IndieShop community will receive information and special offers via Facebook and Twitter. Orders are also processed via mobile applications and vendors will interface with customers and fulfill orders directly. Ultimately, IndieShop will be extended into a full-time shopping and lifestyle entertainment network.
Programming will combine retail with real stories as the hosts go on location to show how the artists live and work, including visits to villages in developing countries where jewelry, scarves and bags are made by fair-trade artisans. IndieShop will also go behind the scenes with the hosts themselves for inspiration, education and fun.
“This unique and creative shopping concept will appeal to independent-minded consumers who want to have their own original look, and the unique multi-platform marketing opportunity will attract entrepreneurs from around the world,” said Larry Rubin, COO, Cross MediaWorks. “We expect the network will attract an entirely new audience of TV shoppers.”