Colin Benedict, the Vice President of News for radio and TV station owner Morgan Murphy Media, played an integral role in the planning and execution of a late May 2021 effort across all of the multimedia company’s markets to encourage COVID-19 vaccinations.
How did the initial idea for a “Vaccine Day” effort originate, and then pollinate? What does this effort say about the role that local TV stations, in particular, play in their respective markets? With the Delta variant now killing the 2021 NAB Show, is there a renewed need for a “Vaccine Day”?
Learn more in this encore InFOCUS Podcast, presented by dot.FM, with host Adam R Jacobson, who candidly shares his own qualms about getting vaccinated four months ago.
Listen to “The InFOCUS Podcast: Colin Benedict, Morgan Murphy Media” on Spreaker.
This podcast was originally distributed May 20, 2021 by the Radio + Television Business Report
