Impressions-based buying and selling in the television universe is an imperative for marketers today. And, broadcast TV is responding. But, what of the measurement needs for the media buyer and media planner putting the cross-platform mix together based on reliable data?
Comscore is devoting its short-term and long-term future to local cross-platform and says groups and agencies are shifting from talk to action.
EVP of Commercial Steve Walsh shares how Comscore is driving the way media and marketers are mastering the ability to match homes with the actual purchase behavior seen in those homes in this fresh InFOCUS Podcast, presented by DOT.FM.