If there’s anyone who can perhaps provide strong insights and observations about how to navigate a consumer-driven business through a pandemic that shows no signs of abetting in the coming weeks, it is Norberto Sanchez.
Sanchez serves as CEO of Norsan Media, an owner of radio stations and print publications that, until COVID-19’s arrival, organized and hosted a variety of experiential marketing-driven events targeting Latinos in the Southern U.S.
The media entity is part of a larger organization that includes a meat packing plant, an Argentine steakhouse, 14 fast-casual Mexican restaurants and two Italian restaurants.
Yes, that’s a great example of P&L diversity. But, in COVID-19 times, is it a dual-recipe for heartache … or extreme financial prowess?
Learn more in this fresh InFOCUS Podcast presented by Dot.FM, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson!