Innovation and Technology: Brand Growth, and Media, too?


According to a “great majority of marketers,” future brand growth will be tied to marketing innovations and technology. But, many of them spend little time learning how to utilize either of those tools.

If this sounds familiar to your radio or TV operation, you may want to read the nuts and bolts of a new Association of National Advertisers report that offers keen insights on marketing, innovation and technology.

Please Login to view this premium content. (Not a member? Join Today!)