A company focused on cloud-based workflow management and media distribution options for the advertising and entertainment industries — connecting media buyers to local, national, and cable TV broadcasters and to radio broadcasters — has entered into a partnership with independent Connected TV advertising and measurement platform Innovid.
The partnership is with Yangaroo Inc., with its advertising content management and delivery division linking up with Innovid, a company known for bringing data-driven personalization, real-time decisioning, scaled ad serving, and accredited measurement through a global infrastructure powered by exclusive partnerships and an advanced software development kit (SDK).
Yangaroo has integrated its Digital Media Distribution System (DMDS) platform with Innovid Bridge, an open API for streamlined asset management with the goal of repurposing broadcast quality TV and radio ads for digital ad-serving.
“This seamless integration fast tracks brands and agencies production processes when preparing advertising for rapid delivery of video and audio content across linear TV and radio, OTT, CTV, VOD, desktop and mobile,”Grant Schuetrumpf, CEO of Yangaroo, said. “We’re excited to partner with Innovid to offer a single service offering no matter how small or large the advertiser may be.”
Brands and agencies using Yangaroo can now extend their order to include Innovid automatically meeting exact technical specifications for all devices and media destinations.
“The task of preparing advertising assets for cross-channel media purposes has historically been labor-intensive and prone to human error,” says Tal Chalozin, Chief Technology Officer and co-founder of Innovid. “Our new strategic relationship with Yangaroo streamlines this process by enabling video assets to flow directly into Innovid’s ecosystem via the Innovid Bridge API integration. We’re excited to partner with Yangaroo to automate and optimize the distribution of traditional media assets across digital publishers and devices – including CTV.”
