“It’s a name that says it all: ¡Inspírate! – Be Inspired!” said Davis, COO of Hispanic services for WorldBand Media. “We are excited to have partnered with leading Hispanic content providers, shows, and personalities to ensure the delivery of content with real meaning to the largest and fastest-growing minority group in the United States today.”
As part of its original programming line-up, ¡Inspírate! offers SiriusXM listeners “VIVA Su Segunda Juventud,” hosted by Gabriela Zabalúa-Goddard and José López Zamorano, two nationally recognized journalists with AARP. The daily show provides the latest information on health, finance and consumer issues from experts, leaders, authors, and celebrities who are at the forefront of Hispanic culture. In addition, Viva Su Segunda Juventud offers daily lifestyle and inspirational segments from Lorraine Cortés-Vázquez, AARP’s Executive Vice President of Multicultural Markets.
“This exciting collaboration gives AARP a new and robust vehicle through which we can deliver trusted and culturally relevant information to the Latino community,” said Cortés-Vázquez.
In addition, ¡Inspírate! is the first channel to launch daily commentary from the former President of Mexico, Vicente Fox, and former First Lady Marta Sahagún.
The channel will also offer live coverage of Pope Benedict XVI’s hugely anticipated visit to Cuba-including coverage of the Pope’s mass and sermon from Plaza de la Revolución in Habana on Wednesday, March 28 – with commentary from Padre Walter.
“We are extremely proud that WorldBand Media was picked by SiriusXM and am excited to launch our Spanish language inspirational channel on satellite radio,” said CEO Prabha Selvadurai. “Our target audience is upwardly mobile and much sought-after by advertisers,” he added.