CBS Television Studios and Instagr.am, the photo sharing app, have unveiled a promotional partnership utilizing NCIS: Los Angeles. Through Instagr.am, users can access behind-the-scenes show photography shot by the cast and producers. At the same time, show fans and Instagr.am users will be encouraged to share their favorite hometown photos of unique or iconic locales in their city, with an opportunity for their photo to be featured in the season finale.
The NCIS: Los Angeles “Flaunt Your City” campaign begins 3/10 and runs through 4/1 at 6:00 PM, PT. The cast and producers will review and choose an Instagr.am photo, which will be integrated into the season finale 5/17 at 9:00 PM, ET/PT. Fans can view photo submissions from cast and other fans on Instagr.am (#NCISLA), Facebook (http://www.facebook.com/NCISLA) and CBS.com.