Insurance Brands Re-Invest in TV for Q3. But, 2020 Shows Category Softness.


Home & Auto insurance brands significantly decreased their TV spend in April and May of this year, but spending recovered by July as confirmed cases per day reached a summer peak.

Yet, while Q3 was strong for the brands incorporating these related advertiser categories, spend this year for the same set of brands declined 6.5% compared to the same period in 2019.

That’s according to a new report from TV data and measurement company Alphonso.

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