Insurance Providers Gain Cable Dominance


by Diana Stokey, Media Monitors

Could summertime bring a slew of possibilities that, quite possibly, put one in a risky situation soothed over by a reliable and dependable auto insurer?

Based on the latest activity in the Media Monitors Cable Spot Ten report, that may be a good assumption.

In last week’s Media Monitors Cable Spot Ten report, GEICO moved up to No. 2, with 42,877 ads.

But Allstate is hot on its heels, thanks to a new effort that sees the insurer land at No. 3, clearing 40,754 commercials.

Also staying big with cable spots is Progressive, which is No. 4 with 37,364 spots.

Meanwhile, Liberty Mutual is seventh, thanks to the running of 27,699 spots.