Intel and Yahoo! previewed plans for the “Widget Channel,” a TV application framework optimized for TV and related consumer electronics devices that use the Intel Architecture. The Widget Channel will allow consumers to enjoy rich Internet applications designed for the TV while watching their favorite TV programs. The Widget Channel will be powered by the Yahoo! Widget Engine, a fifth-generation applications platform that will enable TV watchers to interact with and enjoy a rich set of “TV Widgets,” or small Internet applications designed to complement and enhance the traditional TV watching experience and bring content, information and community features available on the Internet within easy reach of the remote control.
TV Widgets will enable consumers to engage in watching videos, tracking their favorite stocks or sports teams, interacting with friends, or staying current on news and information. TV Widgets can be personalized because they will be based upon Internet services such as Yahoo! Finance, Yahoo! Sports, Blockbuster and eBay that viewers have customized for use in their daily lives.
“TV will fundamentally change how we talk about, imagine and experience the Internet,” said Eric Kim, Intel senior vice president and general manager of the company’s Digital Home Group. “No longer just a passive experience unless the viewer wants it that way, Intel and Yahoo! are proposing a way where the TV and Internet are as interactive, and seamless, as possible. Our close work has produced an exciting application framework upon which the industry can collaborate, innovate and differentiate. This effort is one of what we believe will be many exciting new ways to bring the Internet to the TV, and it really shows the potential of what consumers can look forward to.”