ION Television’s new on-air look, which launched 10/4, was developed by Greenwich, CT-based The Brand Gallery (ION Television’s logo and “Positively Entertaining” tagline remain the same). The effort launched on-air and online on the new www.iontelevision.com. Throughout October, the network will ramp up its presence in the marketplace, communicating its latest look, with initiatives including a B2B ad buy and a guerilla marketing stunt in NYC.
Additionally, on the consumer marketing outreach, ION Television also launched its multiplatform “Positively Entertaining” Facebook contest 10/4, searching for viewers with a flare for all things entertaining. Driven by “Positively Entertaining,” the network is recruiting fans to share entertaining photos and videos of themselves via Facebook, while for the first time generating user online and on-air content for the network.
For five weeks, friends of ION’s Facebook fan page (www.facebook.com/iontelevision) are encouraged to submit their content on the social networking site in the categories: kids, musicians, pets, Halloween costumes and wipeouts. Three weekly winners will win a $100 gift card and be featured on ION Television. At the contest conclusion, all 15 weekly winners will be showcased on ION’s Facebook page for fans to vote on their favorite, ultimately awarding a grand prize of $3,000 to the fan who exhibits the best “Positively Entertaining” content. ION is supporting the contest with a campaign on Facebook in an effort to engage both current ION Television fans as well as new users.
The Brand Gallery also handled the branding work for Hearst Television’s High School Playbook, among numerous other TV industry assignments.