ION Television ended 2008 with significant growth in primetime viewership since the launch of the network’s fall rebranding campaign, with marked growth in the 25-54 and 18-49 demos. ION TV’s primetime household viewership has grown 67%, jumping from a 0.3 to 0.5 household rating, since the introduction of the network’s new slate of off-net series in September. This viewership growth has well positioned ION TV as one of the fastest growing entertainment networks, up 26% among adults 18-49, ranking second, and up 25% among adults 25-54, ranking third, of all major broadcast and cable networks, in a year over year growth comparison.
