Is 2019 The ‘Make-Or-Break’ Year For TV Upfronts?


NEW YORK — “The pressure is on, more than it has ever been, for traditional players to convince executives, marketers and buyers that they are maintaining relevance for consumers across all demos,” writes The Myers Report lead industry analyst Jeff Minsky in a report distributed Thursday.

Indeed, Silicon Valley’s under-regulated cash-flush GAFANs one year ago had seemingly conquered Hollywood, with out-of-home advertising dominated by Netflix and Amazon Prime Video. This week across Midtown Manhattan, it became clear the Upfronts are now under attack.

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