Is AM Radio Future-Proof? Saying No To DAB Impacts the Answer

0

RBR+TVBR OBSERVATION


As 2021 comes to a close, the subject of AM radio’s continued viability in the coming years has arose anew, driven by the decision of companies including¬†Cumulus Media to surrender the licenses of stations that have had their fair share of challenges.

While some may shed a tear over these station’s final broadcasts, there is a bigger, more fundamental question that needs to be asked: Did the U.S. radio broadcast industry fail to future-proof itself when it decided to embrace in-band, on-channel HD Radio instead of progressing to DAB, which much of Europe and Australia have adopted?¬†

Yes, and no.

Please Login to view this premium content. (Not a member? Join Today!)
You do not have permission to view the comments.

Leave a Reply

Your email address will not be published. Required fields are marked *