Is Artificial Fan Noise Cheered By Sports Consumers?


In an unprecedented year, the sports industry has had to take creative steps to generate all of the excitement of a live game while battling the reality of empty stadiums due to COVID-19 restrictions.

The solutions varied from cardboard cutouts of fans to digital audiences and artificial fan noise. To learn what sports fans thought about fan noise, as well as to ask about their other sports opinions in a year unlike any other, Westwood One teamed with media buying giant Horizon Media and commissioned market research insights firm MARU/Matchbox to execute a two-wave study on the subject.

The key findings are now available.

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