Is ‘The Power of :06 Ads’ A Concern For Broadcast TV?

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Short :06 ads have now become a regular feature of the digital media landscape.


Previous research by MediaScience demonstrated that a :06 delivers roughly 60% of the impact of a full :30 on cable or broadcast TV, highlighting the potential associated with the new ad format when ads are fully seen.

Now, new research conducted by MediaScience for online video portal Vevo suggests there’s an even greater potential opportunity associated with such short ads.

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