Should a “next generation ad server” focused on digital audio advertising solutions that’s now owned by one of the radio industry’s chief competitors be feared, or loved, by the owners of AM or FM radio stations?
One San Francisco Bay Area operation with team members across the globe believes it’s far from Radio’s enemy. AdsWizz has created a platform that connects the digital audio advertising ecosystem with its suite of platforms and software solutions.
As such, AdsWizz provides leading audio publishers — including those owned by radio companies — with server-side and client-side insertion software, and audio-centric ad serving and supply-side platforms. Further, AdsWizz operates a “premium audio marketplace,” providing ad networks and programmatic trading desks with “solutions to effectively trade online audio inventory,” the company says.
AdsWizz, as of late May, also happens to be 100% owned by Pandora.
To learn more about AdsWizz’s U.S. growth plan, RBR+TVBR chatted with VP/Product Erik Barraud, a multilingual digital audio pro who has been based in Bucharest, Romania, since 2011.