Is ViacomCBS ‘Swimming in the Streaming Deep End’?


Over the past year, ViacomCBS has “bravely jumped into the streaming deep end,” notes MoffettNathanson Senior Analyst Michael Nathanson.

With its relaunch of CBS All Access as Paramount+, accelerating investment and revenue growth at Pluto and promoting Showtime OTT to help offset linear declines, Nathanson says ViacomCBS harbors a heightened focus on becoming “a scaled global competitor” in the business of streaming.

There’s just one question about ViacomCBS’s goals that’s vexing to him.

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