Real-time TV ad measurement is increasing in importance for both marketers and the broadcast and cable TV station owners where commercials of all lengths continue to drive brand growth.
Among the big believers in attention measurement, conversions, and business outcomes is NBCUniversal, which has been vocal in its desire to have something more than Nielsen data at its disposal. That’s one reason why NBCUniversal on Friday (5/4) “expanded its measurement commitment to business outcomes” for its Audience Studio clients by partnering with iSpot.TV.
