CBS is going virtual for the second time. It has already offered an OTT service packing CBS Network programming, and now its prime subscription offering Showtime is available for order as a standalone.
The first partner providing a platform for the service is Apple.
CBS CEO Les Moonves said, “Going ‘over the top’ means Showtime will be much more accessible to tens of millions of potential new subscribers. Across CBS, we are constantly finding new ways to monetize our programming by capitalizing on opportunities presented by technology.”
The service is going for $10.99 a month, about four dollars less than the price on the similar offering by HBO.
Wells Fargo Securities analyst Marci Ryvicker called it a positive move on an incremental basis, giving Showtime access to the growing millions of broadband-only homes.