Broadcast television programming is structured, like time itself, in a linear fashion. That, of course, is by design.
Dayparts and programming were developed to mirror the patterns of daily American life. Of course, those conceptual schedules – even before COVID-19 rampaged the world – were more of a relic of the way America used to be than a reflection of where work, culture and society is headed today, notes Raghu Kodige, co-founder and Chief Product Officer at Alphonso.
But, on the whole, “this structure still mirrored lifestyle patterns for a good portion of America and facilitated attraction of, and advertising to, audience segments desired by marketers.”