iTunes Radio hires Mike Pallad from Cumulus


iTunes RadioFormer Cumulus Media EVP/Sales Michael Pallad is now overseeing ad sales for iTunes Radio, according to an AdAge story. Pallad started with Apple on 12/2 and spent last week at the company’s Cupertino, CA, HQ, meeting and greeting. He will report into the iAd organization led by VP and former Yahoo exec Todd Teresi, said the story.

Apple launched iTunes Radio in September with audio, video and display ads that air between songs sold to McDonald’s, Nissan, PepsiCo and Procter & Gamble, among others.

“Those initial deals expire at the end of this year, when Apple will begin pitching the service more broadly to brands.

Like everything Apple has tried in advertising, it’s going out with ambitious pricing, reportedly looking to sign 12-month commitments that are worth at least $1 million a piece,” noted the story.

Eddy Cue, the Apple senior vice president in charge of iTunes, said in October  that the company wants to eventually bring iTunes Radio to more than 100 countries, including the U.K., without mentioning the timing. Pallad will oversee sales efforts for those countries as well.

See the AdAge story here.