Thanks to better-than-anticipated interest, Jacobs Media Strategies is adding a second tour of the Consumer Electronics Show for broadcasters this January in Las Vegas.
“Since CES was cancelled last year due to the pandemic we didn’t know what to expect, but broadcasters from commercial, public radio, and Christian radio have all expressed interest,” the consultancy notes.
In a communique to its clients, Jacobs Media adds, “Attending CES the past dozen years has been a game-changer for us. We’ve gotten outside of the “radio bubble” and gained important insight into the technology and trends that have – and will – impact our business in the coming years. And our tours have provided us with the ability to talk to leaders from companies like Google, Amazon Alexa Auto, Ford, LG, and other companies to gain even more insight into their thinking.”
Recent announcements about changes in car entertainment systems that will impact radio have drawn the attention of many industry leaders. CES is the place to learn about them first-hand. There will be over 185 automotive and auto-tech companies showcasing their offerings including OEMs (GM, Daimler, and Hyundai), the designers of the future of the dashboard (Qualcomm and Bosch), numerous autonomous offerings, and new-product introductions like the Chevrolet Silverado EV, featuring GM’s CEO Mary Barra in a keynote presentation.
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