A Head Of Product Comes To Friend MTS


A firm known for its content protection technology products for sports, media and entertainment brands has selected a new Head of Product.

The London-based executive is responsible for the company’s product strategy and managing an extensive product team, expanding its portfolio of video fingerprinting, watermarking and monitoring offerings.

Taking the post at Friend MTS is James Caselton.

“We are extremely pleased to add James to our talented product team,” said Jonathan Friend, Chief Product Officer at Friend MTS. “James and the team will enhance our class-leading feature set and user experience, maintaining and enhancing Friend MTS as the foremost solution in the continuing fight against content piracy.”

With 20 years of experience in mixed channel marketing, product management and sales and business development on a global scale, Caselton has worked for and with many of the world’s leading technology companies. Caselton has served as Marketing Director, EMEA, Dolby Laboratories, where he executed marketing campaigns with leading international partners. Previously, as International Sales & Marketing Manager for Phillips, Caselton managed the full product roadmap for all PC optical storage products for the business line worldwide.