January 2022 Ad Spend? SMI Says It Hit a Record High


How big is the recovery from the pandemic-impacted month of January 2021, with respect to ad spend?

According to Standard Media Index (SMI), ad spend in the first month of 2022 surpassed that of 2021 by $1.1 billion, hitting a new record high for the month.

How did Radio, in particular, perform? Quite good, SMI finds.

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