Everyone on this planet knows what the outlook for Jay Leno at 10pm is but some are holding their breath to see if NBC brass makes the decision to move Leno back to 11:30pm slot. Leno has been an issue with many NBC affiliates (video) all season long – the affiliates have been stating Leno is not strong enough going into local news at 11L00pm. And that Conan O’Brien will never beat David Letterman.
If Leno moves back to his old time slot this will also move Conan O’Brien and Jimmy Fallon. As of yet, No official word but you can bet the decision will be announced before the NBC affiliate board meeting on Thursday, January 21st.
Thursday, 01/07/10, From 10:01-11 p.m. ET, “The Jay Leno Show” averaged a 1.4 rating, 4 share in adults 18-49, a 1.7/4 in adults 25-54 and 4.6 million viewers overall. Last night’s competition in the time slot included CBS’s “The Mentalist” encore and ABC’s coverage of college football’s Alabama-Texas BCS Championship Game.
Comparisons with Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49, 1.4 vs. 1.4; in adults 25-54, 1.7 vs. 1.8; and in total viewers, 4.6 million vs. 5.1 million. Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to the “Jay Leno” debut are: in adults 18-49, 1.4 vs. 2.2; in adults 25-54, 1.7 vs. 2.7; and in total viewers, 4.6 million vs. 6.9 million.
Friday, 01/08/10, From 10-11 p.m. ET, “The Jay Leno Show” averaged a 1.4/4 in adults 18-49, a 1.8/5 in adults 25-54 and 5.8 million viewers overall. Competition in the time period included CBS’s “Numb3rs” and ABC’s “20/20.”
“Jay Leno” matched its top Friday rating in 18-49 in 15 weeks (since September 25) and generated its biggest Friday overall audience in 11 weeks (since October 23, pending updates).
Comparisons with Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49, 1.4 vs. 1.4; adults 25-54, 1.8 vs. 1.8; and total viewers, 5.8 million vs. 5.1 million. Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the 52 weeks prior to Jay’s debut are: in adults 18-49, 1.4 vs. 2.2; adults 25-54, 1.8 vs. 2.7; and total viewers, 5.8 million vs. 6.9 million.
NOTE: All national ratings and metered-market ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
(source: data and information provided by NBC)
