Jeep set to drive into TV


"Have fun out there" is the tagline for the 2008 Jeep Liberty, in a multimedia flight which should already have made its initial foray onto the airwaves. Jeep will be pushing the vehicle over television, supported by print, interactive and live event elements. It also has a product placement arrangement in place with ABC’s "Men in Trees," where it will be integrated into the story line thoughout the season. The plan is to emphasize its traditional Jeep features, while trumpeting new elements such as it’s Sky Slider roof. Video commercials will be placed on various broadcast and cable programs, and will also be placed on numerous live sporting events.