Jelli (jelli.com), the social radio platform, has signed Entercom Communications to deploy its platform in 104 radio stations across 23 markets. The deal signals the expansion of the Jelli Platform to a total of more than 175 radio stations in over 50 markets nationwide.
Jelli’s network now reaches 23.5 million unique listeners weekly. Radio ad impressions served by the Jelli Platform have grown to an over 1.7 billion annual run-rate, which is a greater than 1,300 percent growth rate year-over-year. Over the last twelve months Jelli has added advertising inventory from premier stations in markets such as San Francisco, Philadelphia, Boston, Washington DC, Seattle, Tampa, Minneapolis, Denver, Sacramento, Portland, Indianapolis, Kansas City, Milwaukee, Las Vegas, New Orleans, and many others.
“We saw the benefit of connecting our stations to a cloud-based platform that will generate new and incremental national advertising dollars,” said Weezie Kramer, Regional President, Entercom.
“Entercom is one of the most innovative media companies in the radio business, running some of the best radio stations in the top U.S. markets,” said Mike Dougherty, Chief Executive Officer, Jelli.
The Jelli Platform combines the technology of online and mobile advertising with the significant reach of terrestrial radio advertising, enabling partners like Entercom to automate radio advertising, deliver accountability, and increase measurability and transparency to their clients through Jelli’s cloud-based advertising platform.