Jelli: Why Programmatic is Game-Changer


Mike-DoughertyJelli is touting a good year in 2015 and says it’s poised for more growth and use of its programmatic ad buying and selling platform in 2016.

Jelli’s RadioSpot ad technology is live on close to 1,280 stations, many of those from iHeartMedia, CBS Radio, Entercom, Emmis and Townsquare.

Programmatic has been a huge buzzword in 2015, with good reason. Advertisers love it, Jelli CEO Mike Dougherty tells RBR+TVBR.

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