Univision Communications has given company veteran Jessica Rodríguez a much bigger role at the Hispanic and millennial-focused media company.
Effective Tuesday (1/23), Rodriguez has been given the newly-created role of President/COO of UCI Network. She reports to Chief Content Officer Isaac Lee.
Rodríguez isn’t giving up her former role — she will continue as Chief Marketing Officer of UCI, reporting to CEO Randy Falco.
As President/COO, Rodríguez will oversee daily operations of UCI’s television networks and play “an integral role in developing and executing the networks’ strategies.”
Univision adds, “This new organizational structure will support enhanced execution internally with all network operation functions – including production and entertainment, scheduling and programming research, the Univision Agency, and multiplatform media strategy and planning – organized under a single leader. This enhanced structure will also enable a more strategic partnership with other business units such as sales, distribution, human resources, legal, finance and operations as well as facilitate an even stronger and more unified partnership with Televisa.”
As part of this new structure, Lourdes Díaz, president of Entertainment, will report to Rodríguez.
As CMO of UCI, Rodríguez will continue to oversee research, consumer branding and messaging, corporate marketing, branding initiatives and campaigns, and branding analytics, among other functions.
“Jessica has been a critical member of our team for nearly 20 years and has played a major part in UCI’s continued transformation as a leading multiplatform media company and content creator,” said Falco. “In addition to remaining UCI’s outstanding CMO, she is the ideal person to seize the opportunities that will be created by adjusting our organizational structure at the UCI networks to become more streamlined and allow even more seamless collaboration with our partners at Televisa. The unified content teams for Univision and Televisa are working very well together, and this will help further accelerate the integration and success of our partnership.”
Lee commented, “Jessica is a tenacious leader with an impressive skill set and expertise that extends far beyond her existing role as CMO. I look forward to working closely with her in this expanded capacity to drive increased integration and alignment across the organization that positions our network programming and partnership with Televisa for long-term success.”
“I am excited to build on my role with UCI by expanding my impact at the Networks,” said Rodríguez. “No company is better positioned than UCI to serve a diverse, rising America and I look forward to continuing to work with my colleagues and our partners to ensure we are delivering the best, most valuable content to our audiences.”
Prior to her role as CMO, Rodríguez held the position of EVP of Program Scheduling and Promotions.
Previously, Rodríguez served as SVP of Univision Cable Networks, and prior to that, VP:Special Assistant to the President of Univision Networks.
She began her career at Univision as an intern in Los Angeles.