JetBlue Airways, PBS KIDS launch reading initiative


A joint project launched by the two aims to keep kids reading wherever they go this summer, via a combination of in-flight and online literacy resources, community reading events and a partnership with First Book, a nonprofit org that provides new books to children in need. 

At the center of the effort is, where parents can download a free reading activity kit, create a summer reading list with recommendations from Random House Children’s Books and log their children’s reading minutes.  For every reader who registers on, JetBlue will make a book donation to a child through First Book, up to 10,000 books.

Children traveling on JetBlue flights this summer will also get a free activity kit with reading games based on PBS KIDS educational programming.  With help from animated host Hooper, the campaign will also encourage kids to learn about the world around them through imaginative travel: reading books and playing learning games on at home or at their local library.

JetBlue crewmembers, PBS KIDS characters and hosts, and children’s authors will be visiting libraries across the country this summer to read with children.  The tour will make stops in several JetBlue cities, including New York, Boston, Orlando, Ft. Lauderdale, Los Angeles, and Washington, D.C.

The program will also award $10,000 worth of Random House Children’s Books to one lucky community’s library.  Another library will receive $2,500 worth of books and five other libraries will receive $500 worth of books, courtesy of Random House Children’s Books and JetBlue.