He’s largely known across the radio industry as the former President/COO and equity investor and partner in the Dick Clark-founded United Stations Radio Networks (USRN). Most recently, he was President/CEO at national radio entity Key Networks.
Now he’s teaming up with the Managing Partner of Gen Media Partners for the launch of a new radio content and service provider and producer.
Introducing G Accelerate. It will see Friedland and Higgins each hold a stake in the operation, while Higgins will lead it as President/CEO.
“G Accelerate Networks will be laser-focused on bringing in new business from both existing and new radio content and service providers, producers, and programs that are looking to accelerate their revenue potential, as well as increase their affiliated stations and national footprint,” GMP says.
Explaining the creation of G Accelerate, Higgins said, “Too many radio content producers are getting lost and not getting the attention and dedicated sales and affiliate services required to keep them top-of-mind with stations and thriving financially. Warren and I are committed to changing that result for those clients that join us at G Accelerate. We welcome the opportunity to provide them with the effort, resources, and passion required to deliver growth and success.”
G Accelerate Networks will tap into and work with Gen Media Partners’ G Networks, Hispanic Radio Networks (HRN), Gen Media Partners Radio Reps, and other GMP offerings “to assist in growing their revenues and affiliations.”
With an eye towards its expansion, Friedland stated, “G Accelerate will also be looking for select equity investments and acquisitions in content and service provider companies whose vision and mission lines up with or complements Gen Media Partners. We’ve known Jim for many years, and he was always the shining star of the companies lucky enough to have worked with him. His vast executive experience and client relationships with both creatives, producers, agencies, and advertisers is unmatched in the network business. We are thrilled to be a part of his new venture.”
To learn more about G Accelerate Networks, content creators and radio stations may contact Jim Higgins at [email protected].