KRON’s New Leader: A Former KING Head


There’s a new VP/GM at a onetime NBC affiliate that’s seen a particular resurgence in recent years as an unaffiliated news-focused free-to-air property serving the San Francisco Bay Area.

He takes his new duties at the Nexstar Media Group property on May 17.

Ready to take on the role is Jim Rose, who is exiting TEGNA-owned KING-5 and KONG-TV in Seattle, where he’s been President/GM for the past five years.

Early on in the COVID-19 pandemic, the Seattle-Tacoma area was a flashpoint for the coronavirus’ spread. How did KING-5 cover this, and what was the spark that really led to physical distancing, and best practices with the news team? RBR+TVBR got the answers in an InFOCUS Podcast conducted with Rose in spring 2020. LISTEN HERE!


In one week, he will be leading KRON-4 and KRONOn.TV, “the first local 24-hour digital streaming news application available to Bay Area viewers.”

He reports to SVP/Regional Manager Matthew Rosenfeld.

Rose was a standout leader for TEGNA in Seattle, and under his direction KING-5 expanded its local news.

“Jim is an exceptional broadcast, sales, and marketing executive with an impressive career spanning more than 30 years,” Rosenfeld said. “Jim fully comprehends the breadth of KRON 4’s commitment to excellence and has the experience necessary to lead the station’s talented staff. He has a long track-record of creating unique local content, growing
local audiences, and effectively crafting appropriate linear and digital advertising solutions to meet the needs of advertisers and marketers. I am confident that his vast broadcasting, content, sales expertise, and commitment to localism will enhance the leadership position of our San Francisco operations, build upon the achievements of the KRON 4 team, and strengthen our overall footprint across the west coast.”

Rose added, “The impressive commitment to quality journalism at KRON and its strength in broadcast, digital and social media service to Bay Area audiences and advertisers is competitively unparalleled. I’m particularly looking forward to working with the talented staff at the Bay Area’s local news station. Nexstar’s wholehearted commitment to quality, hyper-local content and omni-channel delivery is setting new standards in our industry, and I couldn’t be prouder to join Nexstar and the KRON 4 team.”

Rose has been associated with KONG for 21 years, dating to its ownership by A.H. Belo. He rose from NSM to LSM, and in 2005 became Director of Sales for KING and KONG.

From 1990-1994 he was Manager of Sales Research for Blair Television.

From 1995-1999, he was an account executive for KTVX-TV in Salt Lake City under Chris-Kraft ownership.


Rose and his husband, Eric, have been together for 27 years and will be relocating to the San Francisco area. They have one adult son, Isaac.