Most recently he provided brand strategy, consumer insights, and custom market research as a consultant for NBCUniversal, Disney, Crown Media and the Weather Channel.
Before that, he previously spent 14 years directing all programming and marketing analysis for Turner Entertainment Networks as SVP/Research.
Now, he’s the new Chief Research Officer at The E.W. Scripps Company.
The job, which covers Scripps’ national TV networks business has gone to Jon Marks.
He’ll be responsible for the planning and execution of all linear and non-linear multi-platform research related to the brands, content, marketing, distribution and advertising sales of Scripps’ national networks.
Marks reports to COO and network entertainment head Jonathan Katz
“As we build our new national networks business, it’s imperative that we consistently and thoroughly assess the consumer landscape to better understand their interests and needs in this rapidly evolving media marketplace,” Katz said. “Jon’s expertise in all areas of research will help further our strategy and will be critical to elevating our sales, programming and marketing efforts well into the future.”
Prior to joining Turner, Marks oversaw ad sales, marketing, and affiliate research for Telemundo, as VP of Research.
Before joining the television industry, Marks spent seven years in advertising agencies, serving as VP of Media Research for J. Walter Thompson (now Mindshare) and Media Research Supervisor for Young & Rubicam (now Group M).
