As the competition for consumer attention heats up with traditional, big-tent broadcasters continuing to launch their own streaming services — i.e. Peacock, Paramount+, and Discovery+ — one big question arises. How can local TV broadcast networks stay competitive with streaming apps of their own?
JW Player, the platform used to play videos by the likes of Fox, Univision and Vice, recently conducted a survey across their network of broadcasters to reveal opportunities for them to capitalize on the continuous growth in digital video.
