Kagan Panelist Prediction: A Plethora Of Growth Sources For TV

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By Renee Cassis
Special to RBR+TVBR


NEW YORK — What’s the next phase of revenue growth in TV?

According to a panel of high-level executives gathered Thursday morning at the freshly renamed Kagan Media Summit staged by S&P Global Market Intelligence, TV industry growth will come from a plethora of diverse sources — including private equity, core and emerging advertising categories, a huuuuge bump in 2020 political dollars, and digital expansion and the promise that the next-gen broadcast TV standard holds.

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