As has been reported across nearly every broadcast media industry trade publication, the U.S. broadcast station deal volume seen in 2017 was higher than that seen in 2016 and 2015. This pronouncement came from Kagan, the media research group within S&P Global Market Intelligence.
Are brokers popping corks of champagne left over from New Year’s Eve, in celebration of this good news? Or, are the numbers skewed thanks to a handful of media mega-deals — including one that hasn’t even closed yet?
We went beyond the headlines and talked to brokers about what the deal-making market truly played out in 2017.