Radio Listeners Prefer Terrestrial Radio Over Online Radio


On average, more than 25% of Americans say they listen to terrestrial radio several times a day, whereas 15% listen to the radio online. That bit of encouraging news comes from the just-released Dimension study from Kantar Media.

The research was conducted between Nov. 30 and Dec. 12, 2017.

We have your first look at this revealing data.

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