Katz 360 Sales announced that the Katz Online Network’s recent addition of a number of audio publishers has expanded its lead as the nation’s top digital streaming audio network. With the addition of Greater Media, Beasley Broadcast Group, ICBC Broadcast Holdings, Lincoln Financial Media, Service Broadcasting, Millenium Radio Group, and The Content Factory’s “Dan Patrick Show,” the Katz Online Network delivers more than 52 million listener sessions per month and aggregates well over 4 million listeners a week.
The Katz Online Network now consists of most of the industry’s terrestrial audio broadcast streams and many of the bigger pure-play webcasters, such as AccuRadio.com, Digitally Imported, RadioIO, 977Music.com and others. This scale allows the Katz Online team to customize content selections for any of its advertisers. Katz 360 is experiencing significant revenue growth for the Network in 2009 as more national advertisers are discovering the benefits of Internet Radio with real-time metrics, seamless ad insertion, geo-targeting and campaign optimization.
