Public KCRW-FM LA/KCRW.com launched a custom-built media player created specifically to give their loyal listeners more of what they want.
"There isn’t another media player that offers listeners all these features in one place,” said Anil Dewan, KCRW’s Director of New Media. “The player allows them to access playlists, subscribe to podcasts, embed content on blogs, buy a CD from an artist or a book of the author being interviewed, and share links to their favorite programs with friends.”
"The goal was to create a player that offers listeners the ability to listen to our streams or watch video while also encouraging them to explore — and bookmark — the station’s deep on-demand archive."
