CBS Radio’s KDKA-AM Pittsburgh and Dollar Energy Fund are teaming up for the first ever "Warmathon," a 30-hour live broadcast from the PPG Wintergarden on February 12-13. The Warmathon will support Dollar Energy Fund’s Hardship Program and help low-income families maintain basic utility service.
"The current economic climate and the harsh winter weather are making many of our neighbors throughout the Pittsburgh area struggle to stay warm," said Cindy Datig, chief executive officer, Dollar Energy Fund. "Many of our elderly and working neighbors struggle to maintain basic utilities. No one should have to face a Pittsburgh winter without utility service. Our goal is to spread the warmth to more than 1,500 families in the Pittsburgh area."
Since 1983, Dollar Energy Fund has helped low-income families and senior citizens on fixed incomes maintain or restore utility service through smart, efficient programs including emergency assistance, payment counseling and weatherization. The first ever NewsRadio 1020 KDKA Warmathon to benefit Dollar Energy Fund will raise funds to support the organization’s Hardship Program, a utility assistance program that provides grants to low-income households.
RBR/TVBR observation: Adjusting promotions and sales efforts to the new economy–or lack thereof–is a great idea. It shows listeners and advertisers that your station cares. And when your sales staff calls on other clients down the road, these types of community service events set you apart from the competition. Needless to say, approaching clients with a goodwill promotion that incorporates their product or service can also mean the difference between a contract and no contract.