John Mittnacht, Director of Advertising, Global Wealth Management, Citigroup, will deliver the opening keynote during “Unleash Your Audio Strategy,” the third annual New York Radio Forum, Tuesday, March 11th at the Grand Hyatt. Presented annually by the Radio Advertising Bureau (RAB) and the Advertising Club of New York, the Radio advertising seminar runs 8:30 am to 2:00 pm.
Representing nearly half a billion dollars in measured media spending, Citigroup invests over 15 million bucks annually in radio. As Director of Advertising, Mittnacht oversees the development of communications for Smith Barney, the Citi Private Bank, and all of Citi’s Global Wealth Management brands throughout the world. Recently, his group won the Financial Communications Society’s Marketer award of the year for Smith Barney’s “Working Wealth” campaign.