Wth guerilla marketing effort. Imagine getting off the subway in Times Square, walking up the stairs, and seeing a 12 ft. illuminated truck filled with a larger-than-life box of KFC Triple Dip Strips. Now imagine being handed a box of hot Triple Dip Strips on the spot. Earlier this week, the Triple Dip Strips Truck made a stop at FDNY Station 314 in Queens to the delight of hungry firefighters and today it will officially launch its new menu item at various locations in and around Manhattan. The campaign will be prominently featured on the mobile vehicle, which also plays audio on eight external speakers, through Bluetooth where targeted messages will be sent to consumers’ cell phones. The campaign is scheduled to run in NYC until 11/18.
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