Kia details Super Bowl spot (video)


KIA MotorsKia returns as a Super Bowl advertiser for the fourth time in a row. Its “Space Babies” spot for the 2014 Sorento is part of the company’s “It has an answer for everything” effort and debuts in the 4th quarter. For generations, inquisitive young minds have asked the question that all parents dread.  On 2/3, Kia will tell the story that hasn’t been told as a flustered father shares an epic tale with his curious young son from behind the wheel of the new 2014 Sorento CUV.

“Space Babies” reveals the existence of a faraway planet known as “Babylandia” and follows infant boys, girls, dogs, pandas and more on their journey to Earth to join their new families.  After taking it all in, the curious child begins to offer an alternative theory passed on by a friend but his quick-thinking father calls upon UVO’s voice-activated jukebox feature to hurriedly change the subject and survive another day in the adventures of parenthood.

Via David&Goliath, KMA’s AOR, a special expanded version of “Space Babies” will be viewable at leading up to the game. After becoming the first advertiser to debut a Super Bowl commercial in movie theaters before the big game last year, “Space Babies” will air on more than 33,000 screens nationwide beginning 2/1 as part of ScreenVision and National CineMedia’s FirstLook.

“It has an answer for everything” also includes digital, print, social media and in-dealership components.

You’ve probably seen this one–via David&Goliath, in the first spot of the overall campaign, “Tight Space” demonstrates parental creativity in high gear when two of the CUV’s available features – power-folding mirrors and power liftgate – help a determined father make the slimmest parking garage space manageable while his skeptical wife and children look on.

See the spot here: