Entercom Makes A Leadership Change In PDX

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“Are you an executive that sets high standards of excellence for your organization? Do you have a track record for delivering exceptional results today and yet never stops exploring new ideas and better solutions for tomorrow?”


That’s how a job posting placed on LinkedIn by Entercom Communications three weeks ago begins. The query sought a “dynamic leader” to run its Portland, Ore., stations.

It turns out the company had the person it sought in-house already. But, what happened to the man who was brought in to take the role just 1 1/2 years ago?

“We are looking for a SVP/MM who leads from the front with grit and confidence and who is committed to making Entercom a great place to work,” the LinkedIn job posting reads. “You must be a relentless advocate for radio, passionate about our listeners, a great partner to our clients and an outstanding corporate citizen in the community.”

It turns out that individual wasn’t Bill Ashenden, a market veteran who was named VP/Market Manager of Entercom’s Portland stations in mid-June 2017, with a start date of July 10, 2017.

In an announcement released Thursday morning (1/31) from Entercom’s corporate office, Kim Martinez is being promoted from VP/Digital Sales to SVP/Market Manager at Entercom/Portland, effective immediately.

A source close to the matter tells RBR+TVBR that Ashendon was dismissed by the company. An Entercom spokesperson confirmed this when responding to RBR+TVBR‘s request for comment.

Entercom’s stations in Portland are comprised of Classic Rock KGON-FM 92.3; Country KWJJ-FM “99.5 The Wolf,” Adult Hits KYCH-FM “97.1 Charlie FM,” Alternative KNRK-FM 94.7, Hot AC KRSK-FM 105.1 “The Buzz”, and AM Sports Talk siblings KFXX-AM 1080 “The Fan” and KMTT-AM “ESPN Portland 910.”

Martinez reports to Regional President Doug Abernethy.

Speaking of the internal hire, he said, “We have great talent within our company and we are proud to promote from within. Kim is a skilled leader and we are confident that her team will benefit from her passion, vision, leadership and drive.”

Martinez added, “It is such a great time to be in radio, the No. 1 reach medium in the U.S.  I’m looking forward to joining this team and to be associated with these incredible brands that make a positive impact on the Portland community every day.”

Martinez has been associated with Entercom for exactly nine years, when she took the role of GSM of Entercom’s Seattle stations. In 2014, she helped launch Entercom’s SmartReach Digital platform as a regional sales director, rising to VP/Sales. She took her most recent role in November 2017. She began her career at Entercom, as an AE, in December 1999 and spent five years in the role. From there, she joined iHeartMedia as a Sr. AE at its Seattle station group.

When Ashenden was hired, it gave Entercom the opportunity to allow him to compete not only against iHeartMedia’s Rose City station group, but also that of hometown broadcast company Alpha Media—his place of employment from September 2009 from July 2013.

As GSM of then-Alpha Broadcasting, Ashenden managed a sales team including sales managers and account executives for KXL-FM 101.1, KXTG-AM 750 “The Game,” KUFO-AM “Freedom 970” and the 16-affiliate Radio NW Network (home to syndicated personality Lars Larson).

Before that, Ashenden served nearly 16 years as Director of Sales for Rose City Radio, which owned KXL and the former KUFO-FM. From 1987-1994, Ashenden worked across the street at heritage CHR-formatted KKRZ-FM “Z100,” first under Taft Broadcasting as a sales associate until 1992, and from 1992-1994 as GM under then-owner Great American Broadcasters. Z100 is now owned by iHeartRadio.

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Correction: An earlier version of this story incorrectly stated that Ashenden was hired in June 2018. RBR+TVBR regrets the error.