For a generation of Southern California radio listeners, the KIQQ call letters were widely known as the home of “K100,” a Top 40 format that would later evolve to a wildly eclectic offering known simply by its call letters.
Then came Format 41 affiliation, ahead of its infamous March 1989 transition to “Pirate Radio” under Westwood One Radio Group ownership.
Who knew that there’s a KIQQ today? The Multicultural Media, Telecom and Internet Council certainly does.
While KIQQ has been long gone from the 100.3 MHz facility that today is KKLQ-FM in Los Angeles, those call letters today can be found on an FM in Newberry Springs, Calif. and on a Class D AM in Barstow, Calif.
It is the AM that is being assigned to MMTC Broadcasting, led by President David Honig, the longtime MMTC figure who is now President Emeritus of the non-profit advocacy group. Also signing off on the transfer: MMTC President/CEO Maurita Coley.
KIQQ, at 1310 kHz in Barstow, first received those call letters in January 1990, and was previously KIOT.
And, it has been a Lazer Broadcasting Corp. property of late.
Now, Lazer, led by Oxnard-based Alfredo Plascencia, is donating KIQQ-AM to MMTC Broadcasting.
What about KIQQ-FM? That facility, at 103.7 MHz, will remain under Lazer ownership. It acquired KIQQ-AM & FM three years ago from the operator of “La Maquina Musical.”
