Entercom Communications has unveiled a new programming leadership structure for its central programming team.
“This enhanced leadership team will supplement our premium content offering throughout our portfolio and ensure we have the premier collection of personalities engaging deeply with our audiences nationwide,” said Entercom Communications Chief Programming Officer Pat Paxton. “It will also allow us to best integrate the innovation of new products and content so we are continuously growing the impact and reach of our offering and super serving our 170 million listeners each month.”
Paxton will continue to lead Entercom’s programming department and will focus day-to-day on the management of its portfolio of market-leading brands. He will also continue to oversee Entercom’s brand research and marketing efforts.
Jeff Sottolano, Entercom’s EVP of Programming, will continue to manage Entercom’s industry leading collection of sports, all-news and news/talk brands. He will also be charged with growing Entercom’s content insights and analytics capabilities and overseeing its network and syndicated content development.
The big news: Dave Richards joins Entercom’s central programming leadership team as SVP of Programming, segueing from the role of SVP of Programming of Rocker KISW-FM in Seattle. Richards has been there for last 19 years and has developed programs like “The Men’s Room” and concepts like KISW’s annual “Live Day.”
In his new role, Richards will be responsible for original content ideation, talent development and coaching. He will spearhead Entercom’s efforts to support its expanding business portfolio, which includes Radio.com, Cadence13 and Pineapple Street Studios, through the generation of cross-platform content.
Michael Martin will continue to serve as SVP of Programming and Music Initiatives and oversee Entercom’s relationships with artists, management and record labels and lead its efforts to collaborate with the artist community on event, digital and social opportunities.
Entercom has also created an executive committee, with members who will collaborate to develop and oversee programming strategy across the company: Pat Paxton; Jeff Sottolano; Michael Martin; Dave Richards; Pam Russo, Senior Vice President and General Manager, RADIO.COM; Bill Smee, Vice President of News; Matt Volk, Vice President of Sports; Nikki Nite, Vice President of Programming and Brand Manager, Entercom Austin; and Reggie Rouse, Urban Format Captain, Entercom, and Brand Manager, Entercom Atlanta.
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She currently serves as the Chair and Chief Executive Officer of UWG, a multicultural advertising and marketing agency. Now, she’s also a member of Entercom’s Board of Directors, expanding it to 11 directors.