Corporate social responsibility, community engagement and partners, and public affairs are growing areas of importance for corporations across many industries.
Now, NBCUniversal Telemundo Enterprises has tapped a veteran of Wells Fargo to lead its Corporate Affairs division and help create, implement and market the Spanish-language network’s corporate social responsibility platform.
Taking the role of SVP/Corporate and External Affairs is Christina Kolbjornsen. She will be based in Miami and report to EVP/CMO Mónica Gil.
“We are thrilled to welcome Christina to the NBCUniversal Telemundo Enterprises,” said Gil. “She brings a wealth of experience in corporate affairs and reputation management, as well as deep community connections across the county that will allow us to build on our award-winning programs and enhance our support to our stakeholders to better serve the US Hispanic community.”
Kolbjornsen was previously SVP/Head of Segments and Marketing Communications at Wells Fargo, and before that was VP/Corporate Communications Manager for the Florida region.
At Wells Fargo, she led internal and external communications for marketing and key consumer segments which include Hispanic, LGBT, Military/Veterans, Native American, African American, Asian, and People with Disabilities, including engagement with key stakeholder groups and national diverse organizations.
Kolbjornsen has a rich history in multicultural marketing and communications, and has been VP/Corporate Communications at Miami-based agency República, now a part of Havas.