Katz Radio Group is creating a new Political Strategies group to showcase radio’s massive reach and effectiveness to the key decision makers in the political advertising arena. KRG’s Political Strategies group will provide political advertisers with more resources, focus and expertise to create the most compelling, results-driven radio campaigns. Pat McGee, a long-time political advertising expert at Katz Radio Group, will lead this effort as SVP/Political Strategies.
In his new role, McGee will develop strategic campaigns for political advertisers by leveraging KRG’s unmatched reach, research and unique capabilities to create innovative media solutions. He will work closely with the nation’s leading political consultants as well as the top media firms to create high-impact advertising packages.
“Timing is everything in an election. KRG is a one-stop media partner with the speed and reach needed to target market by market across the country,” said Mark Gray, President of Katz Radio Group. “One of our biggest priorities is to provide advertisers hyper-focused expertise in the political category and explore new opportunities to bring them the most impactful campaigns. With over 14 years in the industry and an extensive political background, Pat is the perfect person to lead this charge.”
“I am thrilled to help build the new KRG Political Strategies group,” said McGee. “No other medium or company is better positioned to deliver solution-oriented platforms to the political advertising community on the local, state and federal level. The scope of our station platform affords KRG the ability to deliver voters with scale. This is not just about influencing the political spend; the new Political Strategies group is focused on educating key advertisers on the power of radio and providing them with the most innovative, results-driven advertising campaign, for this mid-term election and beyond.”
McGee joined KRG in 2005. Pat was promoted to Katz Radio Group Manager in 2009, overseeing all radio divisions in the Philadelphia and DC region. In 2011, he became VP, Political Sales and Strategy overseeing all political advertising efforts for KRG. Prior to KRG, Pat served as Deputy Political Director for a 2002 Congressional race and also worked in radio ad sales at Interep.